fun & games do save the planet
eco action games research report 2013
Throughout 2013, the fun & games team hosted events, workshops, playgrounds, engagement training for corporates and sessions for people of all ages and walks of life. Over that time we entertained around 1000 people with our eco educational games.
As well as entertaining people we have been also testing out our new theory. This theory is set to turn the current paradigm of ‘misery messaging’ and doom & gloom communications on its head. We have been testing a new approach that we can educate, engage and inspire people into action by tapping into their competitve spirit and persuading them to play their way to a more sustainable lifestyle.
The data anaysis from the feedback forms we collected at events has now been completed and we have launched the report of our findings.
The results are impressive. Over 90% of all attendees enjoyed the event and the games they played. Two thirds learnt something new and useful about environmental actions they could adopt that they were taking back to their home/office environments. In follow-up surveys, undertaken some months later, all respondents reported they had already taken action and the average number of actions adopted was four, with another two planned.
On average, each respondent had saved around half a tonne of carbon emissions through the actions they have already undertaken. If they went on to complete their extra planned actions, the average saving by each attendee would be over one tonne of carbon emissions each year.
Science Museum event report
At our Science Museum eco action games launch event not only were we entertaining and informing attendees about environmental actions they could take to become more eco-friendly, but we were also carrying out research behind the scenes (at the museum).
Over three quarters of the audience filled in the feedback questionnaire. The questions covered their thoughts on the event itself; what games they played and their motivations for playing; what they learnt and were they going to take further actions as a result. The findings are insightful and heartening, to download report click on the button to the right of the report cover.
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